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Biddeford Adult Education

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Our Classes

Improving Email Promotions

$195

with Dan Belhassen

Calendar Current session started Apr 5, 2021 , runs for 4 weeks

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing.

Integrating Social Media in Your Organization

$195

with Jennifer Selke

Calendar Current session started Apr 5, 2021 , runs for 12 weeks
1 additional session on Jun 7, 2021

Take away a practical strategy and techniques for implementing a social strategy for your organization or business.  Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient.  Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends.

Introduction to Project Management

$195

with Christina Martinez

Calendar Current session started Apr 5, 2021 , runs for 4 weeks

In today’s business environment, there is a need for good project management.  Project management provides visibility of project health to the business and the customer.  Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholder for quick resolution, including project cancelation. Project management is one of the fastest paths to promotion by increasing your network through greater exposure.  You will have the skills, tools and templates to confidently develop and maintain a project.  An overview of salaries, certification costs, education and experience requirements are provided.  We hope you will choose Project Management as a career.

Introduction to Social Media

$195

with Jennifer Selke

Calendar Current session started Apr 5, 2021 , runs for 12 weeks

Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media.

Keys to Customer Service

$145

with Greg Marsello

Calendar Current session started Apr 5, 2021 , runs for 4 weeks

Learning to build your customer service skills will have a powerful impact on your career success as well as success in other areas of your life. Through this course you will discover the direct relationship between service skills and career achievement. You will become skilled at being an exceptional service provider. You can help your organization and your career by translating your good service intentions into a workable plan and gain knowledge of ways to consistently deliver great service. The payoff is enormous.

Mastering Computer Skills in the Workplace

$195

with Betsy Flanagan

Calendar Current session started Apr 5, 2021

Must-have skills to succeed in the workplace include the ability to create, edit and manage presentations in MS PowerPoint, documents in MS Word, email and calendars in MS Outlook, and spreadsheets in MS Excel. Microsoft Office Suite of applications is the most used software tool in the world. Stay current with this class, as it is always up-to-date and will change as the features of MS Office change over time. Master the most common uses so that you can work faster and more efficiently and can take your computer skills from plain and drab to exciting and engaging. You will leave class with a set of skills that are a workplace requirement in today’s fast paced ever-changing environment and will enable your future career success.

Online Advertising

$195

with Susan Hurrell

Calendar Current session started Apr 5, 2021 , runs for 4 weeks
1 additional session on Jun 7, 2021

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

Project Management Knowledge Areas

$195

with Christina Martinez

Calendar Current session started Apr 5, 2021 , runs for 4 weeks
1 additional session on Jun 7, 2021

In today’s business environment, there is a need for good project management. Project management provides visibility of project health to the business and the customer. Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholders for quick resolution, including project cancellation. The Project Management Professional community does this through the five (5) Project Management Processes supported by the ten (10) Project Management Knowledge Areas. This course introduces the student to the ten (10) Project management Knowledge Areas and their support role and relationships to the five (5) Project Management Processes.





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